Endurance facade shop August 1985 was the start of a great adventure for the Endurance Boutique . During a competition trip to Europe, Philippe Laheurte, Canadian 5000m champion , finds himself dreaming of a running boutique of his own. The place would have a personality, it would be warm for the runner eager to know more about his favorite sport and we would finally find a service to meet the needs of runners of all categories. Three other racing enthusiasts , Laurent Godbout , Louis Caron and Jocelyne Beaulieu join him in this adventure. A few months later, in December 1985, the Endurance Boutique opened its doors.

Many years have passed. Philippe left us during a tragic accident in 1991, but his passion and his personality remain firmly rooted in the daily life of the Boutique Endurance. For more than 25 years, the Endurance Boutique has remained faithful to this dream from the very beginning. Pierre Léveillé, member of the Canadian Olympic team at the Los Angeles Games (400m hurdles) and Canadian champion of the discipline, took over successfully.

For running, walking, multidisciplinary training, and especially the best selection of running shoes in Montreal, the Boutique Endurance quickly became the reference address for runners from here. Whatever your level, from beginners to the most seasoned, you always start off on the right foot with the service of the Endurance Boutique advisers.

For its 25th anniversary , the Endurance Boutique has welcomed Hicham el Guerrouj , former Olympic Champion specializing in long-distance and middle-distance races. Watch the souvenir video of this Olympian visit!