August 1985 is the start of a great adventure for Boutique Endurance. During a competition trip to Europe, Philippe Laheurte, Canadian 5000-meter champion, finds himself dreaming of a running boutique of his own. The place would have a personality, it would be warm for the runner eager to know more about his favorite sport and we would finally find a service there to meet the needs of runners of all categories. A few months later, in December 1985, the Endurance Boutique opened its doors.

Many years have passed. Philippe's passion and his personality remain firmly anchored in the daily life of Boutique Endurance. For more than 35 years, Boutique Endurance has remained true to this dream of the early days. Pierre Léveillé, member of the Canadian Olympic team at the Los Angeles Games (400m hurdles) and Canadian champion in the discipline, successfully took over alongside Bert Barcelos and a team of enthusiasts!

New Arrivals Women

Men's New Arrivals

Service & expertise

Whether you are a beginner or an accomplished athlete, the choice of your pair of running shoes is essential.

A poorly fitting shoe can affect everyday performance, recovery, and comfort - so we do everything we can to make sure you find a pair that works for you and your goals. Our Endurance experts will guide you through every step of our individual adjustment process, analyzing your biomechanics!

First boutique 100% specialized in running in Quebec, we can answer questions whatever your level, from beginners to professionals.

Thank you for your feedback!

Brian Meredith:`` Great shopping experience. Personalized service, knowledgeable and patient sales team. Surprisingly they maintain a large enough team to handle the many clients who were shopping on a Saturday afternoon ''

Lidija:'' Great shop, they know their stock!
Best running club, endurance team green love team, real professional advice. An absolutely inspiring team that motivates for life ''

Kateri Rivard:'' Online order received extremely quickly despite the crisis period!
The shoes are perfect:)!
Even a little attention from the team accompanying the shoes, very nice:) ''