About Brooks

Brooks

Let's Run There

History

The Brooks brand was founded in 1914 in Philadelphia, USA, by John Brooks Goldenberg. Initially, the company specialized in manufacturing bathing and ballet shoes, before diversifying into the sports sector.

In the 1930s, Brooks began producing baseball and football shoes, notably equipping several professional teams. However, it was in the 1970s that the brand took a decisive turn by focusing exclusively on running, a strategic choice that coincided with the running boom in the United States.

In 1977, Brooks achieved its first major success with the Villanova, one of the first running shoes to incorporate advanced technologies for cushioning and stability. Since then, Brooks has established itself as one of the leaders in the running market, emphasizing innovation and comfort for runners of all levels.

Products

Brooks has made running history with iconic models that have evolved to meet the needs of runners. The Brooks Adrenaline GTS , launched in 1999 , is one of the brand's most popular models, offering excellent support and optimal stability thanks to its GuideRails® system.

The Brooks Ghost , appreciated for its comfort and versatility, has become a benchmark for runners looking for soft and fluid cushioning. For marathoners and long distances, the Brooks Glycerin , equipped with DNA LOFT foam, ensures maximum comfort. On the performance shoe side, the Brooks Hyperion Elite , equipped with a carbon fiber plate, is designed for speed and efficiency in competition.

Finally, for trail running, the Brooks Cascadia has established itself as a safe bet, offering excellent grip and optimal protection on rough terrain. With these models, Brooks continues to innovate to satisfy road and trail runners, from beginners to competitors.

Technologies

Brooks integrates innovative technologies to offer comfort, performance, and protection to runners of all levels. Its flagship cushioning, DNA LOFT, composed of a light and plush foam, ensures optimal shock absorption while guaranteeing a smooth transition.

For a balance between responsiveness and flexibility, DNA FLASH technology, infused with nitrogen, is used in performance models like the Hyperion Elite. For stability, the GuideRails® system, featured notably on the Adrenaline GTS, helps maintain a natural stride by limiting excessive foot movement. For trail enthusiasts, the Ballistic Rock Shield sole protects against rocks and obstacles, while TrailTack rubber ensures optimal grip on uneven terrain.

Finally, Brooks also focuses on eco-friendly materials with recycled mesh fabrics, reducing its environmental footprint without compromising performance. Thanks to these innovations, the brand continues to push the boundaries of running by combining comfort, dynamism, and durability.

Logo

The Brooks logo has undergone several evolutions since the brand's creation in 1914, reflecting its transition from a general shoe manufacturer to a running specialist. In its early days, the logo featured the name "Brooks" in a classic typeface, often accompanied by an emblem highlighting its commitment to quality. In the 1970s, when the brand refocused on running, the logo was modernized with a more dynamic script.

The major transformation occurred in the 2000s, with the introduction of the iconic inverted swoosh symbol, often called a "chevron" or "ribbon," evoking the fluid movement of a runner and the lightness of Brooks shoes. This logo, combined with the brand name in clean letters, is now synonymous with performance and innovation in the running world. Its evolution reflects Brooks' desire to stay at the forefront of technology while maintaining a strong and recognizable visual identity.

Athletes

Since its inception, Brooks has supported numerous high-level athletes, contributing to its prominence in the running world. Among the iconic figures is Des Linden, winner of the Boston Marathon in 2018, who embodies perseverance and endurance.

The Brooks Beasts Track Club, based in Seattle, brings together talents such as Josh Kerr, Olympic bronze medalist in the 1500 meters in 2021. In trail running, athletes like Blake Slattengren and Cole Watson proudly represent the brand in demanding competitions.

Brooks is also committed to supporting promising young talents, thus affirming its dedication to the evolution and dynamism of the running world.