History
The Brooks brand was founded in 1914 in Philadelphia, United States, by John Brooks Goldenberg . In its early days, the company specialized in the manufacture of bathing and ballet shoes, before diversifying into the sports field.
In the 1930s , Brooks began producing baseball and football shoes, equipping several professional teams. However, it was in the 1970s that the brand took a decisive turn by focusing exclusively on running, a strategic choice that coincided with the running boom in the United States.
In 1977 , Brooks achieved its first major success with the Villanova , one of the first running shoes to incorporate advanced technologies for cushioning and stability. Since then, Brooks has established itself as a leader in the running market, with a focus on innovation and comfort for runners of all levels.
Products
Brooks has made running history with iconic models that have evolved to meet the needs of runners. The Brooks Adrenaline GTS , launched in 1999 , is one of the brand's most popular models, offering excellent support and optimal stability thanks to its GuideRails® system.
The Brooks Ghost , appreciated for its comfort and versatility, has become a benchmark for runners looking for soft and fluid cushioning. For marathoners and long distances, the Brooks Glycerin , equipped with DNA LOFT foam, ensures maximum comfort. On the performance shoe side, the Brooks Hyperion Elite , equipped with a carbon fiber plate, is designed for speed and efficiency in competition.
Finally, for trail running, the Brooks Cascadia has established itself as a safe bet, offering excellent grip and optimal protection on rough terrain. With these models, Brooks continues to innovate to satisfy road and trail runners, from beginners to competitors.
Technologies
Brooks integrates innovative technologies to provide comfort, performance and protection for runners of all levels. Its flagship cushioning, DNA LOFT , composed of a light and soft foam, ensures optimal shock absorption while guaranteeing a smooth transition.
For a balance of responsiveness and flexibility, nitrogen-infused DNA FLASH technology is used in performance models like the Hyperion Elite . For stability, the GuideRails® system, found on the Adrenaline GTS , helps maintain a natural stride by limiting excessive foot movement. For trail enthusiasts, the Ballistic Rock Shield outsole protects against rocks and obstacles, while TrailTack rubber provides optimal grip on uneven terrain.
Finally, Brooks also focuses on eco-responsible materials with recycled mesh fabrics, reducing its environmental footprint without compromising performance. Thanks to these innovations, the brand continues to push the boundaries of running by combining comfort, dynamism and durability.
Logo
The Brooks logo has undergone several evolutions since the brand's inception in 1914 , reflecting its shift from a general shoe manufacturer to a running specialist. In its early days, the logo featured the name "Brooks" in a classic typography, often accompanied by an emblem emphasizing its commitment to quality. In the 1970s , as the brand refocused on running, the logo was modernized with a more dynamic script.
The major transformation took place in the 2000s , with the introduction of the iconic reverse swoosh symbol, often called a "chevron" or "ribbon", evoking the fluid movement of a runner and the lightness of Brooks shoes. This logo, combined with the brand name in clean letters, is today synonymous with performance and innovation in the world of running. Its evolution reflects Brooks ' desire to remain at the forefront of technology while maintaining a strong and recognizable visual identity.
Athletes
Since its inception, Brooks has supported many top athletes, helping to establish its reputation in the world of running. Among the iconic figures is Des Linden , the 2018 Boston Marathon champion who embodies perseverance and endurance.
The Seattle-based Brooks Beasts Track Club features talents such as Josh Kerr , the 2021 Olympic bronze medalist in the 1,500 meters. In trail running, athletes such as Blake Slattengren and Cole Watson fly the brand's colors in demanding competitions.
Brooks is also committed to the next generation by supporting promising young talents, thus affirming its dedication to the evolution and dynamism of the world of running.
