History
Norda is a Canadian trail running shoe brand founded in 2021 by Nicholas and Willamina Martire, two passionate runners. Their vision was to create a trail shoe that combined exceptional performance and durability, without compromise.
Based in Quebec, between Montreal and the Eastern Townships, the brand has drawn inspiration from the harsh Canadian climate to design products that can withstand extreme temperatures, from -35°C to +35°C. The flagship model, the norda™ 001, is the result of this ambition, incorporating innovative and eco-responsible materials, such as Dyneema, known for its lightness and robustness.
From its launch, Norda has distinguished itself through its commitment to durability and performance, redefining the standards of trail running.
Products
Since its beginnings, Norda has established itself in the world of trail running with models that combine innovation, durability and performance. Its flagship model, the Norda 001, is designed with Dyneema®, an ultra-light and resistant material, offering excellent support and exceptional durability. To face extreme conditions, the Norda 001 G+ Spike incorporates tungsten carbide tips, ideal for snow and ice.
More recently, the Norda 002 was launched, offering a more dynamic and minimalist approach for technical terrain, while the Norda 003, developed in collaboration with HAVEN, offers a hybrid alternative between running and hiking. With these models, Norda continues to push the boundaries of trail performance while focusing on sustainability and sustainability.
Technologies
Norda relies on cutting-edge technologies to design high-performance, durable trail shoes that are suitable for extreme conditions. Its flagship innovation is the use of Dyneema®, an ultra-resistant and lightweight fiber that reinforces the upper of the shoes while providing optimal flexibility.
The midsole incorporates Vibram® SLE foam, which provides excellent cushioning and efficient energy return. For traction, Norda teams up with Vibram® with the Mega Grip outsole, ensuring exceptional grip on all types of terrain. Some models, such as the Norda 001 G+, also incorporate Graphene G+ technology, which improves thermoregulation and water resistance while being eco-friendly.
Finally, the brand focuses on sustainable manufacturing processes, minimizing the environmental impact while ensuring high-level performance for the most demanding trail runners.
Logo
Since its inception in 2021, Norda has maintained a consistent visual identity, centered on a clean and minimalist design. The brand logo features modern, sans-serif typography, reflecting Norda’s values of innovation and performance. This consistency in visual identity underlines the brand’s commitment to quality and sustainability, without requiring major changes to its logo over time.
Athletes
Since its founding, Norda has partnered with renowned trail runners, reflecting its commitment to performance and innovation. Among them, Canadian Ray Zahab, an explorer and world-record-holding ultramarathoner known for his crossings of deserts and extreme environments. The brand also collaborates with ultra-trail runners such as Jenny Quilty, known for her remarkable performances in endurance races.
Other athletes, such as Patrick Stangbye, Ian Morgan, Fran Morgan, Mathieu Huppé, David Hedges, Jeff Cauchon and Jason Schlarb, have represented Norda at prestigious events, including in Chamonix in 2022, over distances ranging from 101 km to 171 km with demanding elevation changes. These collaborations illustrate Norda's desire to partner with elite athletes, thus strengthening its presence in the world of trail running.
