Since 1898

Saucony

Running for Good

History

Saucony was founded in 1898 in Kutztown, Pennsylvania , along Saucony Creek, whose Native American name means "where two rivers meet."

From its beginnings, the brand specialized in the manufacture of sports shoes, emphasizing quality and innovation. For several decades, it remained a relatively discreet company, mainly producing running shoes for a niche market.

It was in the 1970s that Saucony really gained notoriety, especially after its models were praised by specialist magazines like Runner's World , which ranked the Saucony Jazz among the best running shoes of the time.

Since then, the brand has established itself as a major player in running, combining advanced technologies and high-performance design to meet the needs of runners of all levels.

Products

Saucony has made running history with iconic models that combine performance, comfort and innovation. The Saucony Jazz , launched in 1981, is one of the first models to popularize the brand thanks to its effective cushioning and flexibility, becoming a reference for runners of the time.

The Saucony Kinvara , introduced in 2010, revolutionized the market with its minimalist design, light weight and low sole that promotes a natural stride. For long distances, the Saucony Triumph has become a must-have thanks to its PWRRUN+ cushioning, offering excellent comfort and good energy return.

Marathoners and elite runners often turn to the Saucony Endorphin Pro , which features a carbon fiber plate and SPEEDROLL technology, which optimizes propulsion and speed. With these flagship models, Saucony continues to innovate to offer shoes adapted to the needs of runners, from daily jogging to high-level competitions.

Technologies

Saucony integrates innovative technologies to optimize the performance, comfort and durability of its running shoes. Its flagship cushioning, PWRRUN and its improved version PWRRUN+ , offer an excellent balance between lightness, responsiveness and shock absorption, ideal for long distances.

SPEEDROLL technology, found on high-end models like the Endorphin Pro , promotes a smooth transition and dynamic forward propulsion, improving stride efficiency. For stability, Saucony uses FORMFIT , a fit system that molds to the foot and provides personalized support.

The outsole is reinforced with XT-900 , an ultra-resistant rubber that improves grip and durability. Finally, to meet the needs of runners looking for speed, some shoes integrate a carbon fiber plate , optimizing energy return and reducing muscle fatigue. With these innovations, Saucony continues to raise the standards of running by combining performance and comfort.

Logo

The Saucony logo has evolved over the years to reflect the brand's identity and heritage. When it first began in 1898, the brand used a simple, traditional design, showcasing its name without any distinctive symbols.

The iconic logo was born in the 1970s : a flowing wave crossed by three circles, representing the Saucony River and the stones that line its course, in homage to the brand's origins in Pennsylvania. This symbol, still used today, embodies movement, fluidity and connection with nature, essential values ​​for a running brand.

Over time, the Saucony name has been modernized, adopting a more dynamic and clean style, while retaining the essence of its iconic logo. This evolution reflects Saucony's transition from a manufacturer of technical footwear to a brand recognized worldwide for its innovation and performance in running.

Athletes

Saucony has supported many top athletes, contributing to its innovative and high-performance brand image in the world of running. Among the most iconic runners, Rod Dixon , a legendary New Zealand runner, made history with his memorable victory at the New York Marathon in 1984, demonstrating the effectiveness of Saucony shoes over long distances. Saucony also sponsors Parker Stinson , a marathon and half marathon specialist, as well as Tyler Andrews , recognized for his records in road running and ultra-endurance.

In trail running, Grayson Murphy , world champion mountain runner, embodies performance and versatility with the brand's technical models. More recently, German triathlete Rico Bogen , the youngest Ironman 70.3 champion, joined the Saucony team, reinforcing the brand's commitment to excellence and innovation in running.